The Health Hair & Beauty Expo (#HHBE) concluded its highly anticipated May 2025 event on a triumphant note, attracting thousands of patrons, businesses, and industry professionals from across the region. Held on May 31 – June 1, 2025, at the National Arena, the two-day expo showcased a dynamic fusion of beauty, wellness, health, and lifestyle brands, offering immersive experiences, educational content, and unparalleled shopping opportunities.
Throughout the weekend, the expo saw a record-breaking surge in both foot traffic and exhibitor participation. Excitement buzzed even before the doors opened, with hundreds of patrons lining up early to be among the first inside. From the coveted #HHBE Beauty Bags to high-energy live demos, engaging on-stage presentations, product launches, and immersive brand activations the atmosphere was electric from start to finish.
#HHBE 2025 offered a vibrant mix of programming designed to educate, entertain, and inspire, while also amplifying its reach far beyond the venue. The event’s digital footprint soared, with the #HHBE hashtag trending across social platforms and attendees sharing real-time highlights. This year marked a significant milestone for the brand’s online presence, with over 50 million impressions and more than 6 million digital views on its official social media channels @healthhairbeautyexpo.
“This year proved that the Health Hair & Beauty Expo is more than just an event, it’s a movement, powered by our #HHBE family,” said Renae Wilson, Director of Marketing, Partnerships, and Projects. “We are thrilled by the turnout, the energy, the connections made, and the innovations unveiled. This year sets a new benchmark, and we’re already laying the foundation for an even more impactful event in 2026.”
Next on the #HHBE calendar is the exciting launch of the #HHBE POP College Tour Jamaica, set to debut in September 2025 at island’s top universities, bringing the energy of the expo directly to students. Additionally, plans for #HHBE 2026 are already underway. Organizers are gearing up to welcome an even broader range of local and international brands, further enhancing immersive experiences and elevating attendee engagement.
Powered by Essential Beauty Pro, the Health Hair & Beauty Expo (#HHBE) is Jamaica’s largest health, hair, and beauty event. It brings together professionals, brands, and consumers under one roof to engage, learn, network, and shop.
The #HHBE May 2025 staging was proudly sponsored by Jamaica Public Service (JPS), Visual Vibe, Television Jamaica, and Intelligent Multimedia.
For the latest news and updates, follow @healthhairbeautyexpo on all social media platforms.