HEALTH HAIR & BEAUTY EXPO’S #HHBE POP COLLEGE TOUR RETURNS TO JAMAICA’S COLLEGE CAMPUSES FOR 2026
Following a successful 2025 campus debut that brought hundreds of college students together across Jamaica, Health Hair & Beauty Expo (HHBE), Jamaica’s number one and largest hair and beauty event, is taking its #HHBE POP College Tour back to campus this October.
The high-energy campus experience returns with stops at the University of the West Indies (UWI) on October 7, 2026 and the University of Technology (UTECH) on October 14, 2026, bringing health, hair, beauty, wellness, fashion, food, entrepreneurship and lifestyle directly to Jamaica’s college and university students. In 2025, HHBE launched the first-ever #HHBE POP College Tour Jamaica, welcoming hundreds of high school and college students to experience the HHBE POP concept and connect directly with brands through product discovery, sampling, activations, shopping, giveaways and engaging experiences created with the next generation of consumers in mind.
The success of the 2025 tour made one thing clear: the college community wants HHBE on campus bringing the event’s signature combination of entertainment, shopping, beauty, wellness and brand experiences directly to the campus community. #HHBE POP College Tour is more than a campus event, its a platform created to connect brands with one of Jamaica’s most influential consumer audiences, college students and young adults who are shaping culture, setting trends and discovering the brands they will carry with them into the future.
Students can expect an experience filled with businesses and brands in beauty, hair, health, wellness, food and fashion. For participating brands, the tour creates a unique opportunity to meet consumers where they live, learn and socialize, while generating meaningful face-to-face engagement with a highly connected and influential audience.
“After what we experienced on the campuses in 2025, there was no question that #HHBE POP had to return,” said Renae Wilson, Director of Marketing, Projects & Partnerships at Essential Events & Marketing. “Students showed up, they engaged with the brands, they participated in the activations and, most importantly, they wanted more. #HHBE POP was created to bring the HHBE experience directly to young consumers, and the response confirmed that we are creating something that truly resonates.”
The #HHBE POP College Tour is an extension of the larger Health Hair & Beauty Expo platform, which has become Jamaica’s number one destination for health, hair, beauty and lifestyle. HHBE’s continues to bring together consumers, entrepreneurs, professionals, local and international brands through experiences designed to inspire, educate, entertain and connect.