Global Beauty Giants and Top Jamaican Brands Set to Dominate the Health Hair & Beauty Expo with Thousands Expected
The countdown is officially on for Jamaica’s largest hair and beauty, and most anticipated events of the year: the Health Hair & Beauty Expo (#HHBE). #HHBE is set to welcome thousands of patrons to the National Arena on May 30–31, 2026 for an unmatched weekend of beauty, wellness, shopping and entertainment.
This year’s staging is expected to feature an impressive lineup of major Jamaican and internationally recognized brands and businesses, creating one of the largest gatherings of beauty, health and lifestyle companies ever assembled under one roof in Jamaica. The Health Hair & Beauty Expo will showcase everything from skincare and haircare products to wellness services, cosmetics, fashion, nutrition and grooming solutions. #HHBE continues to evolve into a major consumer and business platform that connects brands directly with consumers while creating valuable opportunities for local, regional and international businesses.
“The Health Hair & Beauty Expo is where global beauty meets Jamaican innovation,” said Renae Wilson, Director of Marketing, Partnerships & Projects at Essential Events & Marketing. “Over the years, #HHBE has evolved far beyond a traditional trade show into a powerful platform that celebrates consumers while connecting them with the brands and experiences they desire. In fact, over the past two years we have expanded beyond Kingston to successfully host events in Florida, further increasing the demand for immersive experiences, access and connection. Our goal is to continue delivering all three while also creating incredible visibility for businesses.”
Patrons attending the two-day event can expect major brand activations, hair and beauty competitions, live hair and beauty demonstrations, makeup showcases, wellness experiences, expert speakers, product sampling, shopping specials and giveaways throughout the weekend. Several exhibitors are also expected to unveil exclusive promotions, product launches and limited-time offers specifically for expo attendees.
Beyond beauty and haircare, the expo will also spotlight wellness, health, finance, fashion and family entertainment through specially curated zones including the Food Village, Health Corner, Kiddies Village and Finance Area.
The event is expected to attract thousands of consumers from across Jamaica, the wider Caribbean and North America, reinforcing the expo’s growing reputation as one of the region’s leading beauty and wellness events.
The Health Hair & Beauty Expo will run from 10:00 a.m. to 7:00 p.m. daily at the National Arena. Organizers are encouraging patrons to purchase tickets early as anticipation continues to grow online and across social media. Tickets are currently available at HealthHairBeautyExpo.com and selected ticket outlets islandwide. Stay connected for the latest updates on the Health Hair & Beauty Expo (#HHBE) by following @healthhairbeautyexpo across all official social media platforms.
With major local and international brands, exciting activations and thousands expected to attend, this year’s Health Hair & Beauty Expo is shaping up to be one of the biggest beauty and wellness experiences Jamaica has ever seen. The Health Hair & Beauty Expo is sponsored by Essential Beauty Pro, Hello Peau, Television Jamaica, Radio Jamaica, National Commercial Bank and the Jamaica Gleaner.